Content decay

Which pages are losing Google traffic, and what to refresh first

Pages rarely drop all at once. They slide a few positions as competitors update and the results page changes. Your AI compares periods in Search Console, finds the pages losing the most clicks, the queries behind each loss, and whether a Google update lines up, then tells you what to refresh.

Works with Claude, Claude Code, ChatGPT and Cursor.

How your AI does it

  1. STEP 1

    Connect Search Console

    Sign up free, connect Google read-only and pick your property. Every plan reads all 16 months Google keeps.

  2. STEP 2

    Rank the losses

    gsc_opportunities lists pages that lost at least 10 clicks and 20% against the period before, biggest loss first, and flags pages that vanished.

  3. STEP 3

    Find the cause

    Your AI drills into each page's queries, checks Google's ranking updates for that window, and inspects the page in Google's index.

  4. STEP 4

    A refresh plan

    Per page: what is out of date, thin or missing compared with what ranks now, in order of clicks lost.

What you get

  • Pages losing clicks against the period before, biggest first
  • The queries each page lost, and whether position or CTR fell
  • Google's core and spam updates lined up with the dates
  • Pages that dropped out of the index
  • Year-over-year comparisons from 16 months of history
  • A refresh plan per page

The tools your AI gets

All through the same AskYourStack MCP address as your server tools. How to connect Google.

ToolWhat it doesPlan
gsc_opportunitiesWhat to work on first, ranked by clicks at stake: striking-distance queries, page-one pages with a low CTR, decaying pages and competing pagesEvery plan
gsc_search_analyticsPerformance by query, page, country, device or date, with filters and two-period comparisonsEvery plan
gsc_inspect_urlGoogle's own view of up to 20 URLs: indexed or not and why, last crawl, the canonical Google pickedEvery plan
google_updatesGoogle's core, spam and helpful content updates, to line up with traffic changesEvery plan
page_contentA page's main content as clean text, to review, compare with a competitor or rewriteSEO plans, Pro and up
seo_historyDaily Search Console, Analytics and Core Web Vitals figures kept for as long as you like, and alerts when clicks fall, a top page leaves the index or a vital turns poorSEO plans, Starter and up

Start with this prompt

Paste it into your AI with AskYourStack connected. It fetches the matching playbook and explains its plan before changing anything.

Using AskYourStack, find the pages of <domain> that are losing Google clicks and tell me what to refresh first. Call gsc_opportunities with days 28 and take its decay list. For the top five, use gsc_search_analytics with a page filter and the comparison period to see which queries they lost and whether position or CTR fell. Check google_updates for updates in that window and gsc_inspect_url for pages that may have left the index. Then read each page with page_content and say what is out of date, thin or missing compared with what ranks now (serp_check if keyword data is on my plan). Give a refresh plan per page, most clicks first. Change nothing.

Pages losing clicks, and what to refresh first · all prompts

Which plan

Search Console, gsc_opportunities and the Google update tracker are on every plan, Free included for one site. Reading pages and daily history with alerts come with the paid plans. Pricing.

Questions

How far back can it compare?

All 16 months Google keeps, on every plan, so you can compare with the same weeks last year and rule out seasonality.

Can it warn me before I notice?

Yes, on paid plans: switch on History and alerts and AskYourStack emails you when clicks fall hard or a top page leaves the index.

Is a drop always the page's fault?

No. Your AI checks Google's updates and seasonality first, so you only refresh pages that really slipped.

Google access is read-only: AskYourStack asks Google only for permission to view Search Console and Analytics data, and the data goes straight to your AI, not into our database. How Google data is handled · The SEO connector.

Connect your Search Console

Free for one site, with all 16 months of history. No card, no server, nothing to install.

Get started